SENIOR DESIGNER & CREATIVE LEAD
QLD, Australia
At TBG, the focus was on attracting clients by truly understanding their industries and shaping branding strategies around their needs. One of the most notable projects involved working with well-known hospitals and clinics, where the challenge was to create materials that felt relevant, trusted, and tailored to the medical field.
Brand Identity Concept
Industry-Specific Design
Branded Merchandise Production
I personally designed the creative concept that became the foundation of this project - branding our presentations, proposals, and offers to resemble medical forms. This design approach spoke directly to hospital stakeholders, making our services feel familiar and aligned with their daily environment.
Beyond the idea, I carried it through the full process: designing the forms, merchandise, and supporting collateral, then overseeing production to ensure quality and consistency. I worked closely with internal teams and external suppliers to make sure every detail matched the vision, from digital layouts to printed outputs.
This project positioned TBG as a marketing company that didn’t just offer services but immersed itself in the client’s world. By using design to reflect the language of healthcare, we built stronger connections with some of the most recognized hospitals and clinics. The work stood out for its originality and relevance, helping TBG secure new partnerships and projects.
The experience was a reminder of how a simple design idea, executed well, can shift perception and build credibility. For me, it was a chance to combine conceptual creativity with hands-on design and end-to-end delivery, proving how design can directly influence business success.
