SENIOR DESIGNER & CREATIVE LEAD
QLD, Australia
Working with Mazda meant designing for a brand known for precision, performance, and style. The challenge was to translate those qualities into posters and newsletters that not only looked striking but also carried the clarity and consistency of Mazda’s global identity. Each piece needed to feel dynamic and premium, while still tailored to local markets and customer needs.
Poster Design
Newsletter Campaigns
Visual Storytelling
I developed a series of posters and newsletters that blended bold visuals with clear communication. This involved working closely with existing brand guidelines, but also introducing fresh design elements to make the materials stand out. Typography, layout, and imagery were carefully balanced to reflect Mazda’s sleek and innovative character. Each piece was designed to be both informative and visually striking, ensuring strong brand recognition across touchpoints.
The designs strengthened Mazda’s connection with its audience by presenting information in a clear yet impactful way. Posters captured attention in physical spaces, while newsletters provided consistent digital engagement. Together, these materials supported both awareness and retention, keeping Mazda’s brand presence active and memorable.
This project allowed me to demonstrate my ability to work within strict brand systems while still pushing creativity. Designing for an established automotive brand required precision, attention to detail, and a clear understanding of how visuals influence customer perception. The outcome was a set of designs that balanced brand consistency with creative expression.
