SENIOR DESIGNER & CREATIVE LEAD
QLD, Australia
For a brand as established as Ray White, consistency across every branch is critical. One of the challenges was how to give hundreds of agents easy access to branded merchandise without relying on scattered suppliers or inconsistent designs. The solution was to create a dedicated merchandise platform - a unique website where agents could explore, customise, and order the products they needed, all designed to fit seamlessly within the Ray White brand.
Merchandise Branding
UI & UX Design
User Journey Mapping
Product Photography & Mockups
AI-Enhanced Visuals
I directed the project end-to-end, from concept development to execution. This included designing the full merchandise range, creating a cohesive visual style, and crafting the UI and UX design for the ordering platform. I also coordinated with internal stakeholders to ensure the platform was intuitive, user-friendly, and aligned with Ray White’s brand standards.
To bring the merchandise to life, I organised and carried out a photoshoot of all available products, ensuring high-quality imagery for the platform. For products that did not yet exist or lacked quality images, I designed mockups and AI-generated visuals to fill the gaps, ensuring every item looked professional and consistent.
The project delivered more than branded merchandise - it created a centralised brand experience for Ray White agents. The website provided easy access, while the product range and visuals reinforced the company’s brand identity across branches. By handling both creative design and coordination, I ensured a seamless process that combined branding consistency with practical usability.
This project was a strong example of how design can solve practical business needs while elevating brand identity. From merchandise design to platform UX and imagery, I was able to bring together creativity, technical execution, and coordination - creating a complete solution that continues to serve Ray White’s network.
