SENIOR DESIGNER & CREATIVE LEAD
QLD, Australia
When I worked with The Buckner Group, one of the most significant challenges was reimagining the company’s identity after many years in the market. The business was evolving, and its brand needed to reflect a modern, forward-looking positioning. This wasn’t just about visuals - it was about creating clarity in how the company presented itself and how clients connected with it.
Brand discovery and research
Brand Transformation
Logo and visual identity design
Creative Leadership
Market Awareness
The rebrand included a full transformation, beginning with the company’s very name, which became Buckner Brand Management (BBM). I led a team of graphic designers and UI/UX designers, ensuring that every creative decision aligned with the broader vision. Beyond the design studio, I coordinated with external teams in marketing, sales, and IAM to create consistent messaging and strengthen customer awareness. From illustrations and design elements to visual guidelines, the project required balancing heritage with innovation - honoring the company’s history while clearly stepping into a new chapter.
The rebrand went beyond visuals to reshape how BBM was perceived in the market. The new identity gave the company a stronger presence, supported client trust, and opened new opportunities. By linking design with coordinated marketing and sales efforts, the rebrand amplified awareness and positioned BBM as a modern, customer-focused brand. The updated system also brought consistency to all touchpoints, from proposals to customer-facing materials.
While I contributed to many client projects at Buckner, helping rebrand the company itself was one of the most defining experiences of my career. It required me to balance art direction with team leadership, align internal and external collaborators, and keep creative detail tied to business objectives. This milestone project allowed me to combine creativity, coordination, and strategy to deliver a brand identity capable of carrying the company into its next phase.
